This one will compete more with Groupon. It looks like it will be released in 5 Cities today (Austin, San Diego, San Francisco, Dallas and Atlanta)
It is different this time, in that it will not be a competitor with Foursquare, but will be a competitor with Groupon. In this new deasl platform, instead of just checking in to get a deal, you will actually be able to purchase the offer with a credit card or with Facebook Credits.
When this comes to your city, grab it, try it, see if it converts for you. I bet it will
- Facebook Says: Move Over Groupon (adweek.com)
- Facebook’s New Deals Product Coming to Five Cities Tomorrow (mashable.com)
- No Teeth Whitening: Facebook Launches Group Deals To Bring Social Experiences Offline (searchengineland.com)